BEIJING E-COMMERCE CLASS AT THE EXPAT LEARNING CENTER BEIJING

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E-Commerce

Taught by:

1:
Fundamentals
What is the internet?
How the internet works: TCP/IP, HTTP and other protocols
Types of e-commerce company
B2C, B2B, C2C etc
E-Commerce revenue models

2
Getting started
How to set up a web site
Domain names
Hosting options
Information architecture
Content Management Systems
Front end & back end
Open vs closed source
Revenue models

3
E-Commerce market mechanisms
Disintermediation and reintermediation
Case Study: Thai Gems
Copying, innovation & patents

4
Online platforms
WWW
Virtual Worlds, Anshe Chung, IBM
Augmented Reality
Social Media
The Cluetrain Manifesto

5
Online Retail
The Long Tail
Case Study: Amazon

6
Why e-commerce companies give things away for free
Cookies
Clickstreams
Profiling
Data Mining
E-marketing
Privacy
Online Security
How advertising is causing the death of newspapers (revenue models revisited)

7
E-lancers
Amazon's Mechanical Turk
Amazon's Kindle
Meta-data
Markup Languages
E-books: Apple, Amazon, and the death of publishers (disintermediation revisited)

8
Nike: Mass customization
Etsy: Micro-manufacturing
Music: how the internet is killing record companies

9
How online payment works

10
Viral marketing

Course Title: E-Commerce
Tuition fee: RMB 3200

Classes Available:
Monday Evenings
6:30pm to 9:00pm
Dates: October 5, 2010 to December 7,2010
Location: SOHO - XianDaiCheng
Course Code: ECM901
Click here to register for this course

Registration Procedure:
Please register online first to reserve your place. You will then receive a confirmation email. Next, payment must be made on site at the ELC Learning Annex during the payment dates (you can come in person or send someone).

Please note:
Our classes are kept small for the students' benefit (generally between 5 and 10 people), so please register early to reserve your place. Your place in the class cannot be guaranteed until payment has been received. Any course that does not meet sufficient enrollment may be cancelled and a full refund provided upon presentation of your original receipt.